Health and beauty are being offered by YUSSY & DHAN that produces  wild salmon DNA serum which can be used by women and men (unisex), with an age range from 20 to 80 years.

Jakarta (Indonesia Window) – Health and beauty are no longer a choice, because both are equally important and have to be obtained even with simple steps and safe products.

Yussy Lestari Amri understands this very well. "As a woman and a mother, health and beauty are inseparable. Therefore, I am always careful in choosing and using products, especially those applied to the body," she said in a special interview with Indonesia Window recently in Indonesia’s Bogor district, West Java province.

As she is quite 'picky' in using beauty products, Yussy thought, "it would be better if I have my own products that are definitely safe and effective”.

In 2023, Yussy began exploring several beauty product manufacturers that could make her dream come true.

"After getting a lot of information and reviewing the manufacturing profiles that we know, we found one manufacturer that can make a serum product made from salmon DNA which has been scientifically proven to have benefits for body health, especially the skin," she explained.

The process that Yussy went through was quite long, starting from reviewing the formula to testing safe yet elegant packaging. The result of her struggle was finally reaped in 2024 by launching the serum product 'YUSSY & DHAN (YD)'.

The YD salmon DNA serum, according to the owner of the YUSSY & DHAN (YD) brand, contains a formula with high purity, which is taken from the DNA of wild salmon, aka not from cultivation or farming.

"According to research, the quality of the DNA of salmon that lives in the wild is better than the DNA of salmon that comes from cultivation," she explained.

The Journal of Dermatological Science states that salmon DNA contains polynucleotides that can accelerate skin regeneration.

In addition, the mother of two further said, her serum product does not use a silicone and oil serum formulation, but rather a water base.

"The effect of this formulation softens the skin and is emollient or softens, so that the skin's moisture is maintained," Yussy pointed out.

She continued, there are 13 super active natural ingredients in the YD serum. "One of them is bakuchiol. This is an extract of the seeds and leaves of the Psoralea corylifolia plant, also known as Babchi. Bakuchiol can reduce fine lines and wrinkles, and help restore skin damage, such as dark spots or acne," she noted.

Although beauty products are closely associated with women, YD salmon DNA serum can also be used by men.

"The benefits and results of using YD serum are not only based on research on paper. My husband and I have proven YD serum ourselves. As long as it is used regularly, the benefits will be felt within 14 days to less than a month," said Yussy convincingly.

YD salmon DNA serum is also safe for use by those aged 20 to 80 years, she added.

"So, one bottle of DNA serum can be used by the whole family," Yussy said, while emphasizing that YUSSY & DHAN serum products have obtained permit from BPOM (Indonesia’s Food and Drug Supervisory Agency) and halal certification from the Indonesian Ulema Council (MUI).

“Within a few months of its launch, YD salmon DNA serum has attracted the attention of many customers on the Shopee e-commerce, especially among young people,” she said.

Observing the increasing public interest in maintaining health and beauty, Yussy said that in the near future her serum products are also expected to be present with other complementary items, such as cleaner, moisturizer, and sunscreen.

"With this complete package, skin health care will be easier, but with increasing benefits," the entrepreneur told Indonesia Window.

Convinced that natural ingredients bring optimal benefits to the body, YUSSY & DHAN also offers bath soap with the main composition of papaya, aloe vera, and goat's milk.

With aloe vera and goat's milk content, according to Yussy, her papaya soap provides more health benefits for its users, not only cleaning the body, but also softening the skin.

In addition to these two products, YUSSY & DHAN also offers eau de parfum products with a blend of floral and fruit aromas.

"With a combination of floral and fruit fragrances, and high concentrate, YD perfume can be used by women and men, and the scent lasts three to six hours, depending on whether we are more active indoors or outdoors," Yussy said.

With three leading products that have been halal certified and obtained distribution permits from BPOM, the products of YUSSY & DHAN which is based in Bogor, are the right choice for consumers of all levels who prioritize natural and safe health, while also prioritizing a charming appearance.

All YD health and beauty products can be purchased through the Shopee e-commerce platform, with product development information that can be followed on Instagram @yussydhan.official along with practical tips for maintaining healthy skin and body.

Reporting by Indonesia Window