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Hangzhou Onechance menawarkan layanan perdagangan elektronik (e-commerce) otomotif di platform-platform seperti Xiaohongshu, sementara Inly Media menyediakan solusi pemasaran berbasis data untuk merek-merek di platform tersebut.

\r\n

Beijing, China (Xinhua/Indonesia Window) - Harga saham yang berkaitan dengan Xiaohongshu melonjak dalam sesi pagi pada Rabu (15/1), setelah aplikasi ala Instagram asal China itu memuncaki daftar peringkat (chart) Apple App Store di Amerika Serikat (AS).

Para investor tampaknya berfokus pada perusahaan-perusahaan dengan model bisnis yang dapat menyelaraskan diri dengan ekosistem Xiaohongshu. Hangzhou Onechance Tech Corp. dan Inly Media Co., Ltd. adalah beberapa perusahaan yang mencatat lonjakan saham.

Hangzhou Onechance menawarkan layanan perdagangan elektronik (e-commerce) otomotif di platform-platform seperti Xiaohongshu, sementara Inly Media menyediakan solusi pemasaran berbasis data untuk merek-merek di platform tersebut.

Berbasis di Shanghai, Xiaohongshu didirikan pada 2013 dan telah berkembang menjadi salah satu platform media sosial gaya hidup paling populer di China. Platform ini belum melakukan penawaran umum perdana saham (initial public offering/IPO).

Warganet China di platform ini menyadari masuknya para pengguna internasional baru secara tiba-tiba, dengan banyak di antara mereka mengaku telah berpindah dari TikTok karena kekhawatiran soal potensi dikeluarkannya larangan oleh pemerintah AS pekan ini.

Lonjakan aktivitas ini telah mendorong Xiaohongshu ke puncak daftar peringkat unduhan di Apple App Store AS hanya dalam beberapa hari.

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